The growing California offices (Los Angeles, Palo Alto, and San Francisco) of Willkie Farr & Gallagher LLP is looking for an experienced Marketing & Business Development Manager to support the Client Development & Marketing Department. Willkie is an elite international law firm of approximately 1,300 lawyers located in 16 offices in six countries.

The Marketing & Business Development Manager will be responsible for managing and working alongside the California Coordinator role, playing a key part in both day-to-day execution and regional oversight. The successful candidate will have strong leadership skills, excellent judgment, and the ability to support both litigation and transactional practices with tailored, proactive, and high-quality work

At Willkie, we believe great people are the key to our success. As such, we are offering a highly competitive compensation package with exceptional benefits. If you are looking to work in a friendly, collaborative environment that affords unique opportunities to expand your professional development, this role is for you.

• Serve as day-to-day lead for California marketing and business development activity
• Manage and mentor the California Marketing Coordinator, ensuring effective project delegation and quality control
• Collaborate with attorneys and teammates to produce compelling pitches, proposals, awards, and marketing collateral
• Take ownership of select high-priority marketing and BD projects to ensure timely and successful execution
• Provide support across both litigation and transactional practices, including identifying cross-practice opportunities
• Maintain BD prospects lists, and track BD efforts, opportunities and outcomes
• Oversee content development for pitches, practice descriptions, submissions, and client-facing materials
• Oversee and support the directories process, including producing draft submissions and reference lists for manager review; tracking timelines, deadlines and researcher assignments; coordinating communications and interviews; and related efforts
• Help plan and execute firm-hosted and third-party events in collaboration with team members and external vendors
• Maintain and improve workflow systems for marketing requests, tracking, and internal communication
• Ensure California marketing efforts align with firm standards and firmwide strategy
• Support additional profile-raising activities from time to time as determined by the needs of the firm
• Develop and monitor marketing & BD budgets for California offices.
• Analyze market trends, client feedback, and business opportunities to inform strategy.
• Lead or contribute to the preparation and implementation of business plans for practice groups and offices.
• Coordinate with firmwide marketing teams to ensure consistency in branding and messaging.
• Evaluate ROI for events and sponsorships

• 6+ years of business development or marketing experience for a law firm
• Demonstrated experience supporting both litigation and transactional practices
• Familiarity with court systems, regulators, and litigation-specific resources (e.g., Lex Machina, Bloomberg Law, CapitalIQ)
• Prior experience directly managing staff and overseeing team operations
• Strong writing, communication, and interpersonal skills
• Experience with digital marketing, social media, and website content management
• Experience managing RFPs and client pitch processes
• Experience with analytics and reporting on marketing/BD activities
• Ability to manage competing priorities and adapt in a fast-paced, high-stakes environment
• Proven ability to collaborate with lawyers and internal stakeholders across all levels
• Must demonstrate reliability and build trust through consistent performance and responsiveness with attorneys, fellow Client Development & Marketing team members and other firm departments
• Proficiency with Microsoft Office, email marketing, and other relevant CRM and marketing systems
• Bachelor’s degree required
• Willingness to travel between California offices and work extended hours when needed
• Must demonstrate critical thinking skills by connecting information across various platforms with comprehension and providing value-added input

• Ability to sit at a desk most of the working day and walk short distances.
• Needs manual dexterity, speed and accuracy in handling office equipment.
• Ability to work efficiently and accurately in an atmosphere of frequent interruption.
• Ability to work in close proximity to other individuals.
• Ability to carry light objects, e.g., files, small objects and supplies a short distance.

• Exempt

The salary range for this role represents the Firm’s good faith and reasonable estimate of the range of possible compensation at the time of posting. Actual compensation will be dependent upon a number of factors, including but not limited to, the candidate’s relevant experience, qualifications and location. Willkie offers a comprehensive suite of benefit programs to all eligible employees.  A summary of available benefits can be found here in the Career section of the Firm’s website.

Willkie Farr & Gallagher is an Equal Opportunity employer. We do not discriminate based upon actual or perceived: race (including hair texture, protective hairstyles and other traits associated with race), color, age, religious creed, citizenship, citizenship status and alienage, nationality, national origin or ancestry, ethnicity or creed, disability, genetic information or medical condition, reproductive health decision making, pregnancy or maternity, paternity, marital or civil partnership status, caregiver status, gender (including gender identity, expression, nonconformity, gender reassignment or status as a transgender individual), sex, sexual orientation or preference, veteran or military status, height, weight, any other characteristic protected by law or any combination thereof. We are committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let the hiring manager know.

Pursuant to the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO) and the San Francisco Fair Chance Ordinance, we will consider qualified applicant with arrest and conviction records.